In Spiritual Formation today my professor began class by toasting us with his Diet Pepsi. This ended with him discussing an old beer commercial that showed several men drinking around a campfire in some kind of picturesque setting. The tagline mentioned something like "It doesn't get any better than this." As we were in Spiritual Formation, and as I attend a Christian university that does not allow people, even people over 21 to partake in alcoholic beverages, there was a certain tension in the room regarding the topic.
Anyway, as he discussed the commercial and mentioned the tagline, we began to talk about the fact that for non-believers, drinking beer around a campfire in a beautiful forest really is as good as it gets. This got me to thinking.
I think there tends to be an attitude of pity surrounding the depiction of friends getting together and enjoying a beer. I think sometimes Christians see this as sad because it is considered a primitive, or sensual pleasure that most Christians are too holy to enjoy. Last week I saw an announcement in the bathroom that gave all sorts of reasons not to drink alcohol. At the very bottom of the announcement was the statement, "Avoid places where drinking is the focus. Christ honored relationships above all." As if there is no relational aspect to drinking? As if relationships cannot be honored when there is alcohol involved.
I wonder, would a commercial that depicted a group of women sitting in a cafe enjoying a latte and idle chatter bring the same sense of pity?